Antler King®'s Special proprietary flavoring for 2X the attracting power. Designed to attract deer all year long with an intense flavor and aroma and the. Protein and Energy sources deer need and prefer. 20% protein and 6% fat for optimum nutrition. Research shows that a minimum of 16% protein diet is required for maximum antler and body development. Can be added to feed/grain to increase consumption, attraction and nutritional value. Game camera friendly and recommended. Pour directly on the ground in 2-3 inch strips or in small piles in your hunting area or in front of your game cameras.