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Plugs-FW-Crankbaits

Rapala X-Rap® Shad Shallow
$13.99 - $20.99
The X-Rap® Shad Shallow brings the irresistible action of the X-Rap® Shad to the top 2-7 feet of the water column. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap Xtreme Slashbait® action. Internal textured finishes and rattle system, 3D holographic eyes unites with Premium VMC® black nickel treble hooks and flash feather to create the perfect choice for working emerging weeds and suspending fish pushed against dropoffs in addition to standard shallow
Rapala Super Shad Rap®
$12.99 - $19.99
Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for monster largemouth bass, striped bass, peacock bass, fat walleyes, nile perch and other monster freshwater species. Built to withstand the rigors and world class fights of saltwater species like tarpon, blue fish, tuna and kings. From the glacial lakes of Canada to the murky waters of the Amazon, the patterns and colors offer perfect imitations of the prey of predator fish. Natural swimming action at any speed. Stainless steel through wire construction, VMC® black nickel hooks, each lure is hand-tuned and tank-tested to fish perfect right out of the box.
Rapala BX? Jointed Shad
$15.99
The BX Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, each is encased with a durable copolymer shell for unbeatable toughness. As a bonus, this construction allows the most incredible, life-like finishes, unlike anything seen before. Dives 4'-6'.
Rapala Flat Rap®
$13.99
Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of the classic Rapala® "wounded-minnow" action. The triangle lip assists in creating the unique, quicker flashing action while deflecting off obstacles in its way. Sticky sharp VMC® black nickel hooks. Hand-tuned and tank-tested to ensure it embodies the action Rapala® is known for.
Rapala X-Rap® Deep
$13.49
The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal long cast system, 3D holographic eyes, flash foil teaser tail, Slashbait® action, Rapala wobble action, suspends on pause. All topped off with premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim correct right out of the box. Fish with a stop and go for enticing suspending action or slow-wind for classic Rapala® "wounded-minnow" action.
Rapala X-Rap® Shad
$13.49
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap® Xtreme Slashbait® action. Internal textured finishes and rattle system, 3D holographic eyes unites with Premium VMC® black nickel treble hooks and flash feather teaser tail for an ultimate fishing lure. Fish it hard and fast, or slow and easyeither way...hang on.
Rapala Scatter Rap Crank Shallow
$12.49
The Scatter Rap® Shallow Crank runs straight and true when cranked slow, but when sped up, the concave Scatter Lip? shoots the lure around with an authentic evasive action imitating a fleeing baitfish. Nonrattling, classic balsa construction for perfect buoyancy. The VMC® black-nickel round-bend hooks provide ample fish-holding power. Partner with the Deep and regular Scatter Rap Cranks to cover the water column with strike-inducing action.
Rapala Scatter Rap Shad
$12.49
The Scatter Rap® Shad mimic the most common forage perfectly. This all-species bait can be cast or trolled imparting the aggressive, evasive, erratic sweeping action while diving 5-8 feet. It is engineered with VMC black nickel hooks and tt measures 2 3/4" and weighs 1/4oz.
Rapala Scatter Rap® Crank
$12.49
The compact Scatter Rap® Crank covers the water, not in depth, but with a wide, erratic sweeping action no other crankbait has. Made of balsa, with a custom Scatter Lip, the Scatter Rap® Crank perfectly mimics vulnerable baitfish. Agile, nimble and responsive, simple cast it out and retrieve, the Scatter Rap® Crank does the rest. Non-Rattling. Premium Black Nickel VMC® Hooks.
Rapala Scatter Rap® Shad
$12.49
Made of balsa, with a custom Scatter Lip, the Scatter Rap® Shad consistently swims with an erratic and evasive sweeping action perfectly mimicking vulnerable baitfish. Cast or trolled, it is the perfect choice for any species of gamefish. Non-Rattling, High buoyancy, Premium Black Nickel VMC® Hooks.
Rapala Snap Rap®
$10.49 - $12.49
The Snap Rap brings a hot new technique to anglers fi shing sandy and gravel bottoms as well as deep west-coast reservoirs. This unique, tough little bait is fi shed with a snap retrieve method ... darting fast on rod snap, then quickly gliding back to bottom. Durable body construction is appropriate for all species of game fish.
Rapala  Scatter Rap® Crank Shallow 
$12.49
The Scatter Rap® Crank Shallow brings Scatter Rap action to the 4-5 foot depth range, swimming with the erratic and evasive Scatter Rap action that triggers the strike. The Scatter Rap Crank Shallow is on the front lines of the Scatter Lip bass-fishing revolution. Balsa Body. Scatter Lip Design for Evasive, Erratic Swimming Action. Compact Shape Delivers a Nimble and Responsive Action at Varying Retrieves. Non-Rattling. Premium Black Nickel VMC® Hooks.
Rapala BX? Brat Squarebill Crankbait
$11.99
Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. Modified Flat Side and a V Cut Belly; Hard Flash, Wild Tracking, Kick Outs; Use to target Bass/Multi-Species Gamefish; VMC® Black Nickel Round Bend Hooks.
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$10.99
This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.
Rapala Shad Dancer®
$10.49
This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled. Tough Balsa Body Wire Through Construction. Deep Diving Aggressive Action. Cast/Trolled Runs 7' - 10'. Walleye, Multi-Species Gamefish. VMC Black Nickel Round Bend Hooks.
Rapala Shallow Shad Rap®
$5.99 - $10.49
The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC® black nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.
Rapala Jointed Shad Rap®
$8.89
Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMC® black nickel hooks for quick, sure penetration.
Rapala Jointed Shallow Shad Rap®
$8.89
The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the jointed shad body looks and vibrates like a wounded baitfish. Multi-species appeal. Black Nickel VMC® Hooks.
Rapala Scatter Rap® Glass Shad
$8.89
The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new incarnation of the Glass Shad. It's see-thru body emits and reflects surrounding colors resulting in a complete natural appearance. Durable See-Thru Plastic with Scatter Lip. Evasive, Erratic, Hard Wobble Action. Rattling and Suspending. Long Casting. VMC® Black Nickel Round Bend Hook.
Rapala Shad Rap RS®
$8.89
The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC® black nickel hooks. Hand-tuned and tank-tested for consistent swimming action every time. Running depth: 5'-15'. Rattling & Suspending. Long-Casting. Premium VMC® Black Nickel Hooks.
Rapala Ultra Light Crank
$8.89
Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily backs out of cover when paused. Small in size, but weighted to cast like baits 2-3 times its size. External body scales and holographic eyes complete the illusion. 3D Holographic Eyes. Black Nickel VMC® Hook.
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$8.29
With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables a rocking action for triggering negative fish.
Rapala Mini Fat Rap® Crankbait
$7.49
This shallow running Mini version of the Fat Rap® and its tight swimming action perfectly imitates the motion of fleeing bait, drawing instinctive strikes when nothing else works. Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attracting trout and panfish.
Rapala Glass Shad Rap®
$6.49
Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure looks completely natural, adapting to the current conditions. Suspending on pause, the long-casting Glass Shad Rap® swims with a slightly different action than the legendary balsa model. Add internal rattle, VMC® black nickel hooks and hand-tuned and tank-tested features, this lure truly has it all.
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