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Plugs-FW-Lipless Crankbaits

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The Frill Seeker can be used as a surface wakebait or subsurface, diving to 1ft. Its fluid, lifelike movement comes from its segmented body, soft segmented tail and supple frill that shakes when the lure swims. When paused, the frill flares out, adding an extra dimension to the lure's realistic appeal. As well as imitating a lizard, its profile also mimics a swimming mouse or rat. This durable lure features an ultra strong 10X soft tail attached securely with a corkscrew wire, and is fitted with ultra sharp and sticky BKK trebles.
LiveTarget BaitBall Yearling Lipless
LIVETARGET Life-Like Lures take lure manufacturing to a new level of "Match the Hatch" realism. Featuring 3-D tooling and multi-layered paint to bring the lures alive. Available in the most popular forage bases to match what the fish are feeding on in your home waters in Fresh and Saltwater areas. Try one today!
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$13.99 - $14.99
The RIP SNORTER is the worlds first true weedless vibe. With a custom snap on hook you can fish deep in the snags were the fish are and not worry about losing your favourite lure. It has the perfect bait profile and made from an ultra strong and durable material. A flash blade and swivel is attached to the belly to create extra flash and it also gives you the option to replace it with a treble, trailing assist or simply nothing. The RIP SNORTER has been designed to be fished hard and deep into snags to catch you more fish.
LiveTarget Golden Shiner Rattlebait
$11.99 - $12.99
The internal composition of the LiveTarget? Golden Shiner is perfectly balanced for a 'retrieve and drop' style application. Through its powerful harmonic rattles, the vibration calls fish from a distance like a dinner bell and will tantalize gamefish even in the toughest conditions.
LiveTarget Sunfish Bluegill Lipless Crankbait
Ultra realistic with lifelike scale patterns, gills and fins, also has an enhanced rattle chamber which emits a harmonic frequency proven to attract hunting bass & gamefish.
Yo-Zuri Rattl'N Vibe
A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten internal steel balls and is excellent for exceptionally long casting and naturally tight swimming actions. Other features include a finely detailed finish, a loud rattle for sonic attraction, sharp and strong treble hooks and stainless steel split rings. This lure enables you to cast and retrieve or fish vertically without tangles.
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$10.99 - $11.99
Built with a compact form that delivers a tight wobbling action, the PRO V swims nose-down to protect against snags. When paused, it falls nearly horizontally with a shimmy on the drop that tantalizes predators. Made with an HD holographic eye, the bait's weight-forward design fosters long casting and swimming without rolling, tumbling, or spiraling. Fitted with Mustad KVD Triple Grip trebles, the PRO V comes with multi or single pitch rattles in 3/4-ounce weight.
Strike King Red Eyed Shad Tungsten 2-Tap
The Red Eyed Shad Tungsten 2-Tap is our newest edition to the Red Eye Shad line of lipless crankbaits. It has all the same features as our regular Red Eyed Shad but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a different sound that can trigger fish to bite that otherwise may not. Available in1/2 oz. and 3/4 oz. sizes.
Yo-Zuri 3DR Vibe
Equipped with top-of-the-line components, the 3DR Series Vibe comes with two sticky sharp proprietary black nickel treble hooks and super strong black nickel split rings to give anglers increased durability and a very high hook-up ratio as well. Available in a range of highly realistic finishes, the Yo-Zuri 3DR Series Vibe is a unique lipless crankbait that should be in every angler's arsenal.
Spro Aruku Shad 75
Designed to do things no other lipless crankbait can, the Spro Aruku Shad is uniquely made to lock on to the bottom in a nose down position during the retrieve - making it look like an actual feeding shad moving along the bottom. Specifically designed for fishing thru aquatic vegetation, it's nose-down action makes it one of the most weedless lipless crankbaits on the market. Life-like finishes, including etched scale patterns and 3D eyes add to the Aruku Shad's realistic presentation, and its super loud rattle garners additional attention. Great for bedding bass as well as other fresh and saltwater game fish, the Spro Aruku Shad features sticky sharp Gamakatsu hooks and is also available in several effective color patterns to match the forage in your local waters. Measures 3" and weighs 5/8oz.
With a true life design, the Lunkerhunt Fillet? is a 3 inch sinking rattlebait that has been designed to catch all species of gamefish. The Lunkerhunt Fillet? features a nose down design that imitates a baitfish feeding on the bottom when it is not in motion.
Rapala Rippin' Rap®
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rap® is perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC® black nickel hooks seal the deal.
Strike King Red Eyed Shad
The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The one of a kind shimmering action when it free falls is awesome!!
Bill Lewis Mag-Trap?
Features 30 rattlers that create vibration and sound that can be heard and felt in over 40 feet of water. Tougher hardware makes this lure ideal for larger species of game fish.
Bill Lewis Crawfish Lipless Crankbait
Deadly on all game fish. Dual-frequency rattle chambers imitate the vibration of a school of minnows. In fact, analysis by leading bio-acoustic research teams confirms striking similarities between the sound of actual baitfish and the Rat-L-Trap. And with its tight wobble, it dances identically to a panicked minnow or shad.
Bill Lewis Lectric Shad®
When running through the water, the Lectric Shad® gives off a reflective array of brilliant flashes. As the lure changes angles, it refracts light, producing the natural iridescence found in many bait fish.
Bill Lewis Lipless Crankbait
The Bill Lewis Original Rat-L-Trap® 1/2 oz. Lipless Crankbait is ideal for catching bass, trout, salmon and other types of fish. This lipless lure imitates the sound of schooling baitfish under attack to attract predators.
Bill Lewis Mini-Trap®
Smart fishermen keep more than one size of a real producer. The Mini-Trap® is perfect when fish are feeding on smaller forage. Great for largemouth, smallmouth, white bass, and many saltwater species.
Bill Lewis Naturals Lipless
Has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species.
Bill Lewis Rat-L-Trap Lipless Crankbait
The Bill Lewis ® Knock-N Trap® Rat-L-Trap Lipless Crankbait features the same natural vibrating action as the original Rat-L-Trap®. Made for use with a variety of species, including black bass, white bass, yellow bass, and crappie, among others, the Knock-N Trap hard bait lure has earned its place in history as the most productive lure ever. The Knock-N Trap® is equipped with Mustad Triple Grip hooks for unrivaled versatility.
Bill Lewis Rat-L-Trap Super Natural Series
The Bill Lewis Rat-L-Trap Super Natural Series was designed with some of the most realistic paint jobs on the market today. They feature realistic designs while creating a natural flash when retrieving through the water. The fish will not be able to tell this is not a real fish and they will hook themselves right up.
Bill Lewis Rat-L-Trap Walleye
Has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species.
Bill Lewis Rat-L-Trap®
Has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species.
Bill Lewis Reaction Solids Lipless Crankbait
Has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species.
Bill Lewis Shad/Shiner Lipless Crankbait
Has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species.
Lunkerhunt Hatch Spin
The Lunkerhunt Hatch Spin? excels in heavy current, deep water, when fish are suspended and when long casts are required. The Hatch Spin? has a subtle swimming action that will get you to the fish. The Hatch Spin is 2 inches in length, weighs 1 oz, and has a silver willow leaf tail blade. Its shad-imitating profile generates explosive strikes. Cast the Hatch Spin like an inline spinner or spinnerbait. Using the Hatch Spin alongside electronics can result in record setting days. Locate fish on your down scan and drop your Hatch Spin down to them. If necessary, yo-yo it a few times and hang on. The Hatch Spin's realistic pattern and tail action will drive fish to strike. When they do, a sticky treble hook will help you land them.
Booyah Hard Knocker
The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish.
Booyah One Knocker
The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait.
Rapala Rattlin'®
$6.49 - $7.19
Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure so effective. Long-casting, lipless design makes this lure viable anywhere you can fish. Rip it fast or run it slow, either way it sounds like the dinner bell to fish. Features premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested for ultimate performance right out of the
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