The Absolute Original. The Fish-On! Rod Holder set the standard for adjustable rod holders, and continues to lead the pack. With well over a MILLION rod holders sold, the Fish-on! Rod Holder is in a class by itself. It is supremely adjustable, with 360° of horizontal adjustment, and 90°s of vertical. Designed with an enlarged opening, just the act of removing your rod creates a hook setting motion. It features a sliding locking ring to secure your rod, and comes equipped with a side mount ready for installation and use.